Expedia
Expedia “No Matter What” Production Design
For Expedia’s “No Matter What” campaign, I produced numerous digital assets using Figma and Photoshop. Online and mobile deliverables included in-screen expandable skins, static banners, and email images.
I used a design system that linked the traveler experience with Expedia’s travel expertise, layering imagery and juxtaposing wide and close-up shots.
I was very meticulous with Expedia’s brand standards, which involved precise ratios of text elements, call to action lockups, spacing, and imagery placement.
Examples of Expedia assets in-situ: