Kantar
Kantar’s “5 Principles to Drive Brand Growth” Campaign Design
My brief was to develop, produce, and deliver an intriguing visual narrative for Kantar Millward Brown’s external marketing campaign "5 Principles to Drive Brand Growth."
To guide the audience and to "zoom in" on the five research principles, I incorporated macro photography and bold color blocks to lead the reader through a visual journey.
I designed a printed booklet, digital booklet, social banners for LinkedIn and Twitter, presentation templates, HTML email graphics, email signatures, and wireframes for an HTML5 microsite.
"I like the clean approach with the striking macro photography on the solid backgrounds. This really works to signal the content in a visually appealing way." - Head of Brand and External Communications
Kantar’s “Make a Lasting Impression” Campaign Design
I worked with the Kantar Millward Brown brand & communications team to produce a creative concept and construct marketing materials for the company’s "Make a Lasting Impression" campaign.
From an emotional perspective, the goal was to "surprise and delight" the audience. The creative concept of tattoos melded with the narrative of lasting impressions, beauty, and cross-culture, and it was represented via high-impact photography focusing on people, impressive backdrops, and vivid colors.
I designed a printed & digital booklet, presentation templates, social graphics for LinkedIn and Twitter, HTML email graphics, email signatures, and a wireframe for an HTML5 microsite.
"Is it weird that I just got chills - love it throughout and especially ending on the shot of the bearded man on the back page. I honestly feel compelled to read this much more than almost any other report we’ve produced. It is creative, beautiful and I feel like it’s telling a story without me even having to read it! The thumbnails of the ads juxtaposed over the full page makes a very strong link and it works beautifully." - Head of Brand and External Communications
Kantar’s “AdReaction: The Art of Integration” Campaign Design
I collaborated with the Kantar Millward Brown brand and comms team to produce the annual AdReaction external marketing campaign, titled “The Art of Integration.”
Our goal was to develop a fresh and playful approach to a data-driven study. The sunflower visual, composed of five artistic styles, matches with five research principles outlined in the report.
I produced a global report booklet (print and digital), presentation template, social banners for LinkedIn, Twitter, and SharePoint, website and HTML email graphics, and email signatures.
"I think it is a lovely play on integration, beauty and art. It’s positive, fresh, optimistic and aligned with growth. The materials look great and makes me feel really excited and confident with the findings, recommendation and content. It celebrates the data without being stats-tastic and there are some really great references to our breadth and depth of expertise as a business." - Head of Brand and External Communications
