Lucid Motors

Tasked with providing a social framework for Lucid, I worked with the Sr. Director of Growth, Group Strategy Director, Group Creative Director, and Lead Animator to develop a sleek pitch.

One challenge: copy volume. Reduction of text was not an option, so I used a thinner copy typeface to pair with the bolder & curlier serif headlines.

I dedicated nearly two days to photo research: out of hundreds of options, I chose the strongest selects to pair with each slide’s copy. Finally, I used a variety of earthy tones to create shifts in the visual story.