Waze

I was ecstatic to create the visual story for this RFP, because I LOVE a sandbox of big, bold, and cheerful branding.

Huddling closely with the CEO, Group Strategy Director, Creative Director, and Sr. Director of Growth, the team crafted an upbeat pitch (from the visuals to the tone of language) to lay out strategic plans.

Along with pairing text-heavy areas with custom graphics, I used Krea.ai & Gemini to develop mock videos to illustrate potential social ideas for the pitch.